Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

Saturday, April 4, 2015

How Twitter killed the blog star Or How Social Media affected the millennials

Well first off, it is fairly appalling I return to my blog after about a year and half however in the interim I have been dabbling in more corporate blogs on Linkedin and give out doses in shorter forms via Twitter ( Damn who thought 140 characters could be so addictive)

Coming to the topic on hand, honestly blogging as a medium has lost its shine but some things do bounce back so quick recap of social media trends and how we desi's responded over the years.

The fun of being a millennial ( born in the 1980s) really gave us a range of technologies to experience. you know VHS tapes, audio tapes (Side A and Side B), Floppy Disk and off-course Yahoo messenger

2000-2003

I guess most Indians got online and experienced hot mail, yahoo messenger on dial up connection ( the speed was nothing to speak about however the telephone bills escalated quite fast)

People still had secret identities so folks had email ids like loverboy_27 or angel16 as user names :)  and crumby desktops where you always had 2 fingers on the  "Alt-Tab" button to maintain your privacy

2004-2008

I know Facebook and Orkut released around the same time but Brazilians and Indians really took to Orkut like Fish to water, every one who had a net connection was on it and the things which mattered -  No of scraps, No of Fans and No of testis --- monials that it :P

Orkut was the first time people let their guard down, engage in private conversations on the scrap-book (wall for Facebook junkies) which really changed how one reacted to electronic medium ( the word social media didn't really catch on)

Yahoo Groups - By 2008, it was no longer cool to have secret identities and social discussions happened via groups.  It was a radical thing to share email forwards even at work.

Facebook was catching up but it was still for the cool kids ( NRIs, or MS students) not true blue desis who were seeking Fraanship

2009-2012

As smartphones began to evolve and better internet speeds + Wifi, the internet truly became personal , you didn't need to fight with a sibling to get online

Facebook got better and addictive, Google didnt do much for Orkut so it died. thankfully it was pretty fun having friends on Facebook, folks on Gtalk - ( This was Facebook before hyper fast news feeds and attack of Famville and Candy Crush requests)

This was the time every one had blogs and people who would religiously get and monitor comments :) - I quite liked that phase to be honest.

2012-2014

The attack of "Selfie" - This truly marked the Phase 3 of social media where the focus of interaction moved from one to one to actually one to many .... all emotions conveyed through sappy status messages, pics of self  (imagine a giant head with pimples and all with a small effiel tower in the background) and this is where the disconnect actually began.

People had more than "800-1000" friends on the network but would speak to less than 10 on a regular basis. since people keep broadcasting their lives on Twitter and Facebook, there was liite incentive to even catch-up

Blogs also a causality, then you get addicted to social media, you lose the urge to write in the long form, I really believe our future generation kids will be ADD (attention deficit disorder) because we are always online but not really connecting with people in the ways of the past.

Now people are so bored rather than communicate how they feel, i guess they did just post a "sad selfie" on Facebook or Snapchat.

2015 & beyond 

With the older folks (Parents, Uncles and neighbors) coming online and invading facebook, the youth are retreating to new technologies like Whatsapp, Viber etc.

Whatsapp groups are the new yahoo messengers and I am also seeing the resurgence of blogs on cooler sites like Medium / Quora and Tumbler.

Video is becoming a strong medium - Vine, Youtube, Meerkat & Periscope ( Video selfies - ugh :P )

The  "Dark Social" is pretty much Social Media Phase 1 on the mobile which only reinforces the fact - what goes around comes around.  
The only casualty in this evolution is the ability to communicate in long form - from letters, email chains and long chat conversations is becoming short form, statuses and pictures 





Friday, July 1, 2011

How Twitter killed the Movie Star


Once upon a time, we had film actors on a pedestal and people would buy film magazines like Film-fare and Star Dust to get the latest dope on them and there was just one channel Doordarshan which ran programs like Chaya-Geet, Chitrahaar and Rangoli which ran songs for half an hour once a week.  Movies ran for weeks and a movie was certified a hit on number of days at the box office. 

Film stars were exclusive in fact reclusive and people craved for attention and information. But that was the year 1991 and now it’s 2011. In the last 20 years, the business of movie making has changed its all about the first weekend and the multiplex audience.  There are so many pressures to market the movie on all traditional mediums and social media channels.


 It is like carpet bombing basically;you cannot miss the cast of the latest big blockbuster on telly, radio, new channels, news papers, TV shows and internet. 


A set of Twitter species has emerged from Bollywood in the new order. A sample below:- 

  •  Out of Work Actor/Actresses: There are so many out of work actors/actresses who have precious little to do expect cut some ribbons and becoming good will ambassadors for some events. They keep tweeting about “Love NY”; “awesome Toronto” or "Go Deccan Chargers" to let people know they are still alive.
  • Burned out directors/actors: There are 45+ year old burned out gentlemen who are born again social activists who support Anna Hazare and Ramdev in their fight against corruption and black money but won’t make a peep about the string of actresses getting caught in airports for customs violations
  • PR junkies: There are unapologetic guileless actors/authors who wake up before a movie/book release and keep tweeting links, new coverage and tit-bits about their upcoming release. Cultivate a positive image to increase twitter followers count and keep advertising it. ( 100 K followers today, 400 K tomorrow)
  • Pure Attention Seekers: There are some people who are so desperate for your attention and will tweet sensational junk. There is a director known for his underworld movies who said he will offer a movie to Maria Susiraj ( the girl involved in the Neeraj Grover case) and yesterday was using cuss words to praise Big B's latest movie.


One cannot really help but pity these people from the film industry;Twitter robs them of the sheen and the mystic they once had. You see them for what they really are, human beings just like us, insecure, petty, confused, biased, vain, hypocritical and mostly boring. 

Damn Twitter killed the movie star. I hate Twitter for that.


P.S: 1 Rajnikant has no Twitter account neither does he endorse any brands and doesn’t gives exclusive interviews. He is a bald 65 years old  man who seems mostly like the uncle next door but when he dons the grease paint he becomes and always will be the SUPER-STAR. 

P.S: 2   If you are regular on Twitter you will know whom I am talking about :)