Personal Branding in Public Life

All of us in India and the NRI diaspora witnessed the Anna Hazare phenomenon and in spite of a few detractors but Anna has gathered a cult following and a credibility not shared by his contemporaries in activism Do names like T.N Seshan (Former Chief Election Commissioner )  or G.R Khairnar ( Former Mumbai Municipal Commissioner)  even ring a bell now. 

If you think about it what differentiates an Abdul Kalam from K. Kasturiragan (ISRO), Nehru from Sadar Patel, Manmohan Singh from Pranab Mukerjee or an Atal Bihari Vajpayee from Narsimha Rao. It is the role of personal branding, showcasing an unique eccentricity or quality which differentiates an individual from the other.

Single Status

A person who chooses to stay un-married in political life always seems to have an upper hand in public life and greater acceptability may it be Atal Bihari Vajpayee, Narendra Modi, Anna Hazare or the lady brigade of Jaya, Mamta and Maya.

A distinct Look/Accessory

Be it Manmohan Singh's blue turban, Gandhi's Dhoti, Anna's Topi or Dr APJ Abdul Kalam's funky hair-do or Hilter's Chaplinesqe moustache, having a distinct look creates a lasting image in the minds of the people.

An Armed forces Background

I am sure in all the forwards which glorified Anna Hazare all of them began with the line “Anna Hazare was a solider in the Indian Army ( he was a driver but that's besides the point). George Bush also had a military background which he leveraged well in political campaigns. 

The notion of sacrificing one's life for the country instantly improves the personal brand quotient.

Catchy Slogans/Simple Messaging

The problem with intellectuals like P.V Narsimha Rao, T.N Seshan they speak too long and don't simplify  the message. People do not like to be burdened with the complexity of life, they want a quick fix which is easily understandable. 

• Anna Hazare – Jan lok pal, Anti Corruption
• Obama – Yes we can
• Sonia Gandhi – Aam Aadmi
• Narendra Modi – Gujrat Astima, Vibrant Gujrat

Every one loves an underdog - “Not so priveleged background”

People who come from a tough / poverty stricken or a socially disadvantaged background gain a lot from the sympathy. Any message from a leader from this category automatically gains more credibility vis-a-vis a candidate from a more affluent background.

The debate is already skewed toward the street smart vis-a-vis the Ivy League or the IITian from a middle or upper middle class background. 

Inheritance of a grand legacy

It is also helpful if you can lay claim to an illustrious legacy, the easiest way is off course being born into one like Rahul Gandhi or Omar Abdullah. But the smarter individuals are those who can appropriate them directly from another individual. 

• Jayalalitha – MGR legacy
• Anna Hazare – The Gandhian Way
• Mayawati – The Kanchi Ram/Lower Caste Mobilization
• Abdul Kalam – Success of the Pokhran Nuclear Tests

Intellectuals lose out because they look too much like PLU ( people like us)

Inherently people of India or people in general appreciate a mystical quality and a persona which is not common, so speaking slowly or dressing up in suits / formal clothing will never make the cut. 

Although we may not admit it but its all about the branding. 

Do not let Ajmal Kasab Win !

I swore to myself after the 13/7 bomb blasts in Mumbai, I would not write a post on this topic. People including myself experienced the deja vu feelings after 26/11 and I went on a rant on whats going wrong , there has been little progress but not good enough to prevent such an unfortunate incident.

People are enraged and even more cynical than ever, that is understandable. We want our government and police to do much more, we have all the rights to demand action. 

But instead of addressing the key issues of better policing, improving intelligence networks and how to isolate Pakistan in the international community and people are taking increasingly alarmist positions. 

Subramanium Swamy's Xenophobic views

Dr. Subramanium Swamy who claims to be the one who exposed the 2G scam and speaks of several credentials and a known Sonia Gandhi hater wrote on a piece in DNA  and suggested steps like declaring India as Hindu Rashtra and demolishing mosques as possible solutions to solving the problem.

This bigoted appoarch will create further cracks in our society and push India towards a horrific future.

Kasab and Madani enjoying in Jail

Another mischievous track which began in news papers and blogs is how Indians ( particularly Hindus) are suffering while elements like Kasab, Madani and Afzal Guru are having a great time in jail. Another carnard, sure there has been some delays some justified and some unjustified but instead of seeing Muslims in India as part of our own nation, isolating them is so unfair.

Migrants are the problem

Raj Thackeray playing to the gallery and trying to isolate Mumbai from the rest of the country, also the limited point that we need more policing and focus, there are enough criminal elements who have been born and bred in Maharashtra itself, there is no need to point fingers at northern states.

All Indians who attended Ghulam Nabi Fai's conferences are traitors

It has emerged recented that Mr. Ghulam Nabi Fai a lobbyist in Washington DC who organized conferences on Kashmir issue was on the pay roll of ISI to propogate Pakistan's agenda. Many number of Indian journalists and illuminaries attended such conferences, now an attempt is being made all of them colluded and hence guilty by association they are all traitors.

Shocking indeed, people are ready to buy into the Islamphobia and start dividing the country on religious lines again. No country which is ready to buy into an xenophobic theory cannot be going on the right path, as tommorrow people will even condole rights and ethitic cleansing/geocides.

I dont know when Ajmal Kasab will be even hanged, but I know the terrorists will win if we get divided and fall into the spiral of hate and fear. 

Dont let Ajmal Kasab win and dont let the multi cultural plurality of India get destroyed by the lunatic fringe elements. 

P.S: I recently read that the AIMPLB ( Muslim Body) is planning to protest the Indian Govt. proposal to make right to education a compulsory right and several Madrassas could get de-recognized as they dont have minimum facilities. I hope the government of India does not give into the pressure of vote bank politics. The standards how we judge religious intolerance must be the same for all. 

How Twitter killed the Movie Star

Once upon a time, we had film actors on a pedestal and people would buy film magazines like Film-fare and Star Dust to get the latest dope on them and there was just one channel Doordarshan which ran programs like Chaya-Geet, Chitrahaar and Rangoli which ran songs for half an hour once a week.  Movies ran for weeks and a movie was certified a hit on number of days at the box office. 

Film stars were exclusive in fact reclusive and people craved for attention and information. But that was the year 1991 and now it’s 2011. In the last 20 years, the business of movie making has changed its all about the first weekend and the multiplex audience.  There are so many pressures to market the movie on all traditional mediums and social media channels.


 It is like carpet bombing basically;you cannot miss the cast of the latest big blockbuster on telly, radio, new channels, news papers, TV shows and internet. 


A set of Twitter species has emerged from Bollywood in the new order. A sample below:- 

•  Out of Work Actor/Actresses: There are so many out of work actors/actresses who have precious little to do expect cut some ribbons and becoming good will ambassadors for some events. They keep tweeting about “Love NY”; “awesome Toronto” or "Go Deccan Chargers" to let people know they are still alive.

• Burned out directors/actors: There are 45+ year old burned out gentlemen who are born again social activists who support Anna Hazare and Ramdev in their fight against corruption and black money but won’t make a peep about the string of actresses getting caught in airports for customs violations

• PR junkies: There are unapologetic guileless actors/authors who wake up before a movie/book release and keep tweeting links, new coverage and tit-bits about their upcoming release. Cultivate a positive image to increase twitter followers count and keep advertising it. ( 100 K followers today, 400 K tomorrow)
• Pure Attention Seekers: There are some people who are so desperate for your attention and will tweet sensational junk. There is a director known for his underworld movies who said he will offer a movie to Maria Susiraj ( the girl involved in the Neeraj Grover case) and yesterday was using cuss words to praise Big B's latest movie.

One cannot really help but pity these people from the film industry;Twitter robs them of the sheen and the mystic they once had. You see them for what they really are, human beings just like us, insecure, petty, confused, biased, vain, hypocritical and mostly boring. 

Damn Twitter killed the movie star. I hate Twitter for that.

P.S: 1 Rajnikant has no Twitter account neither does he endorse any brands and doesn’t gives exclusive interviews. He is a bald 65 years old  man who seems mostly like the uncle next door but when he dons the grease paint he becomes and always will be the SUPER-STAR. 

P.S: 2   If you are regular on Twitter you will know whom I am talking about :) 

Why the Civil society must realise there are no quick fixes

As I write this post, the second indefinite fast to death has been started by Baba Ramdev Yoga guru and star of Aastha channel in his struggle against black money.Predictably there time around there is viewer fatigue as we just emerge from Anna Hazare's campaign against corruption took place in Jantar Mantar which was described by eager beaver journalists as India's Tahir Square moment and Anna Hazare as the next Mahatma.

Both eulogies are over exaggerations and India is a not a banana republic or run by despots like Murabarak or Saddam Hussein or Col. Gaddafi. I have read the Jan Lok Pal and it has some major naive assumptions and some cunning clauses to get permanent authority to civil society members without accountability. I doubt how many of us have really read the Jan lok pal draft before deciding to support Anna Hazare.


Points I disagree on the Jan Lok Pal Draft - full draft link

• Lokpal will collect 10% fine on each case of corruption detected and it goes to a Lok pal fund which will disbursed to improve Lokpal infrastructure - (undermine the financial/fiscal responsibility of the govt.) 
• Selection committee to include all Nobel laureates of Indian origin - ( why should people like V.S Naipaul, Prof Venkat Ramkrishnan and Dr. Amartya Sen who have long left India to pursue own interests aboard be allowed to part of such a key decision making process) 
• Selection committee to include Last 3 Magsaysay award winners - ( no surprises includeArvind Kejriwal, P. Sainath and Kiran Bedi amongst others) 
• Lokpal be a super cop, quasi judiciary and even hand out sentences demean all the Indian institutions.
• Section 27 – Protection where the Lok Pal will have complete judicial immunity for acts of good faith - (such a naive assumption Lok pal will be above aboard in such a so called corrupt nation) 

Points I disagree with Anna Hazare 

• Indian Constitution and institutions are so rotten that we need a new extra-constitutional body to be pointed by persons having external accreditation's from Nobel Prize and Magsaysay awards
• The assumption all our elected representatives are corrupt and Indian voters are not sensible enough to vote for the right candidate. Mr. Hazare said if he stood in an election he would lose his deposit
• His flip flops on Narendra Modi shows his lack of a consistent political view
• His left wing friends like Swami Agnivesh who is a known Maoist sympathizer and Medha Patkar a known anti dam/development activist who have agendas of their own

Points I disagree with Baba Ramdev List of Baba Ramdev's demands

• his bizarre demand to ban 500 and 1000 rupee notes, and to declare an ordinance on bringing back black money to India and promoting Hindi at the expense of English . With due respect he is no expert on economics.
• his clear right wing linkage with the RSS and people who were involved in the Ram janam bhoomi moment like Sadhvi Ritammbara 
• He is still to come clean on his source of wealth, his private jets and 18 crore 5 star satyagraha at Ram lila maidan. 

Points I disagree with Arundhati Roy

• her constant glorification of the Maoist moment knowing full well bloodshed is never a long term solution is mischievous and dangerous.
• her support to the Kashmiri separatist moment, in fact she seceded from the Indian republic and declared her self an independent mobile republic way back in 1998.

The cure worse than the disease ??
I agree government has been losing credibility and instead of an constructive opposition which can take on the govt. the fringe voices like Anna Hazare, Baba Ramdev and people like Arundhati Roy are getting even more footage and media space. My greatest fear is these misguided “civil society” members are wanting quick fixes and little accountability, and by targeting the political class institutions there are only creating anarchy in the nation.

I agree there is rampant accountability issues with the political class but the ballet gives us the opportunity to make a change. Democracy is still the best way forward.You need to toil and work closely on the ground, Mamata Banerjee's example of her diligent efforts to end the 34 years of the Left rule. Off course time will decide Mamata's legacy but for a woman with no god fathers and no corruption charges on her as of now yet she represents to me a glimmer of hope and trust on Indian democracy.

I strongly feel before we run out and start chasing any leader proposing a quick fix to nation problems and using anarchy instead of working to strengthen the Indian democracy we must question their motives and tactics as much as we distrust the political class.

With all respect I invite the leaders of the civil society to engage the Indian voters directly and enter the political system to gain authority and accountability of all Indians.It may take 10-20 years not a 5 day media circus to affect real change. 

 
Fasting for complex nations issues is not going to solve issues as quickly as eating fast food.

The faceless and silent Indians

The booming India middle class indulges in itself in luxury goods and foreign holidays, there is a class of Indian who are watching by silently. The maid servants,drivers and security staff, these often faceless people are facing life with a quiet dignity.

As India continues to shine and business news channel mull over issues like FDI, Sensex and corporate transitions  and discussions on how Inflation and petrol prices which we crib about idle Sunday evening chit-chats, the face is inflation hurts the slient Indians much more badly than us.  Over the years, I have had some interesting interactions which have stayed with me for long.

Security Guard outside a cyber kiosk (2002)

Star Wars – Attack of Clones had released, I used to frequent a government cyber / information kiosk which allowed 15 mins of free Internet surfing which was a big thing for an engineering student with limited pocket money. Once I was waiting for my turn, the security guard around 22-23 years began an interesting discussion on Maya graphics software and how animation was going to change Indian IT in the near term. He told you see the crowds in the Clone war they are all animated and there was no need for extras like they used in Mughal-e-Azam. He said he was saving up money to attend a Maya course and change his life.

I don't know if he did manage to enter the animation field eventually or succeed, but I loved the zeal in his eyes and his unwillingness to resign himself to a fate of a security guard.

Pickpocket in Mysore (2004)

Funny experience, I was in Mysore and had gone to drop my parents off at the bus stand. The bus stand was fairly crowded, since it was early morning I didn't take my wallet and was in my track pants without pockets. A pickpocket tried his luck and didn't find a pocket to pick. I quickly looked around at him and gave him a look, he gave me a sly smile, shrugged his shoulders and disappeared into the crowd.

Damn funny, an interesting day in the life of a pickpocket, you win some and lose some.

Cab driver in Bangalore (2009)

I met a very chatty and garrulous Tamilian cab driver, as I was leaving Bangalore and he was so interested in my life and admonished me for not getting married yet and predicted by next year 2010, I would be married ( which turned out correct). He spoke about the time he was a personal driver in Mumbai and Chennai and how becoming a cab driver in fleet taxis is far comfortable with medical benefits and steady incomes. In fact he mentioned fleet cabs today are looking for steady reliable drivers and they are indeed paid well and not over worked. In fact he wanted his son to join the cab fleet, he is a B.Com graduate and wants to do a MCA or MBA. He also asked me about prospects in the IT industry.

An extremely talkative but mind at peace sort of person, I really wish his son succeeds in life and doesn't need to become a taxi cab driver like his father.

Auto wala in Mumbai (2010)

I met an auto driver in Chembur and he said once he was plying near Ghatkopar during monsoons and visibly disturbed old man asked him to take him to a hospital near Sion. He said its not possible as the water logging is intense and vehicle will get stuck. The elderly man said please take me, my mother is unwell and I am ready to pay Rs 500 for 40 bucks ride.

The auto walla said no saab, not need for the extra money and took the guy to the hospital. It also turned out the lady needed continuous blood transfusions and since auto wala was a local Shiv-Sainik, he contacted the blood donor group and ensured enough donors for the elderly man.

The elderly man was actually a senior trustee in a reputed educational institute and promised the driver an confirmed admissions for his kids as sign of gratitude as the auto wala did not accept money as reward.

The auto driver has been able to put 2 of his children and one nephew in one of Mumbai well known colleges with little cost. This amazing tale really amazes me how a kind deed comes back multi fold.

Maid in Pune (2011)

We have a maid in Pune and she makes rotis for lunch at work. One day, we had run out of atta ( wheat flour) and I hadn't found time to buy the same. We assumed today no chappatis and behold our maid brings atta from her home. She was hesitant and asked us if we would eat flour from her house as she knew we had run out of atta. She was apprehensive as caste barriers still exist in society. We were amazed by her kindness and accepted her offer.

This act really touched me and till today, I think its a great example of going beyond the call of duty. Instead of taking a day off, she had the heart to share her food with us.

Conclusion

The Indian middle class is doing well and has little to complain yet we find so much misery in our lives but there is a large section which struggling to make ends meet, instead of cynicism and envy, they contastly surprise us with enthusiasm. The rich class often treat them with disdain, we don't mind spending thousands in malls and clothes but if a maid wants a 200 rupees raise or day off on Diwali, we throw a fit.

Whenever I see building Kachra wali (housekeeper) an elderly lady clearing the dust bins with toothless smile or the milk man who listens to bhajans on his cell phone loudly and delivering milk with a smile, I realize there is a better work ethic and instead of running the rat race, enjoy the moment and spread joy to people we come in touch in our day to day lives.  

Pointless things people (even me) did on Orkut

Last week, I got a blast from the past; I received an orkut friend request from an old acquaintance, its been ages since I accessed orkut page much less connect with anyone. This made think about the old days when orkut was a rage and how Indians got the first taste of social networking ( it was simply called orkutting back then :P )

How many scraps do you have ??

People actually kept count of the scraps on their profile and cheered on when they hit land marks like 1000, 2000 etc. Any guy/gal with 5000 scraps was popular but someone with 10,000 scraps was a orkut super-star.

Profile visit kiya but scrap nahi kiya

The creepy feature of orkut allowed you to note people who visited your profile recently, and people took serious offense to not been scrapped when someone left their digital footprint on their profile.

Sugary sweet testimonials

the extension of the how many scraps syndrome was how many testimonials do I have, emotional blackmail and quid-pro-quo ensured. But on the other hand, it did make for cheap thoughtful birthday gifts ;) get it “on your birthday, I really wanna share ….”.

Increasing Fans on orkut

I know one particular friend of mine who would become fans of all people in the friend list, so that even 50% reciprocity would ensure he/she would become the most Fanned person.

Wanna be fraindship

as a guy, I wasn't so bothered but girls got hit on so often with unsolicited friendship requests from English murdering desis :)

Today, orkut has become a sort of relic, with facebook and twitter ruling the roost today, but orkut had its dream run in the days of clunky assembled desktops and seedy cyber cafes. Now we have neat 3G and GPRS smartphones. 

Cheers to the initial heady days of social networking!  

5 Cs of Relationships

As I see most of my peer group from school, college and colleagues finally settling down in matrimony, it takes me back a long time to my teenage days when this fascination for getting into a perfect relationship first germinated.

The endless discussions with friends on love marriage versus arranged marriage and what qualities you look for in your life partner questions were done to death those days. Many die-hard proponents of love marriage ended up in proper matrimony suggested by parents and incredibly some seeda-saada chupe rustoms ended up with life partners of their choice. ( No names here :) )

As brash youngsters we start life imagining we have all the answers and total control of our lives; Only with time and experience the truth dawns on us, its not so simple. Sitcoms like How I Met your Mother and F.R.I.E.N.D.S play on the question which  is on the mind of very single person on this planet – 

When will I meet the right person and more importantly how will I know ?.

There is a romantic answer when it happens when it happens but as a Engineer/MBA I had to drill it down to a formula. ( ya right :P )

Here goes 5 Cs of the perfect relationship

Chemistry:- The first spark in any relationship is the irresistible attraction which is often irrational when hormones begin to rage. Chemistry has a role to play in a relationship, unfortunately people attach to much importance to it than needed as youth/looks are transient.  

Compatibility:- I never believe the old adage opposites attract. A shared context and values which can take a relationship forward when the heady attraction subsides. The question comes into my mind is do you see yourself with this person 50 years from now.

Convergence:- Sometimes we meet the right kind of person and we do seem to get along like fire but then unfortunately there is no convergence in goals or dreams. Such kind of relationships are quite troublesome while you do want to make them work but the burden of killing your dreams doesn't make them worth it. Long distance relationships often brings in long lasting cracks instead.

Communication: In every relationship, there are bound to be disagreements and small annoying flaws, but the only way to deal with them is open dialogue and communication. Talking aloud makes all the difference. I am not saying ranting and going ballistic is going to help, but soft spoken objective interactions can go a long way in soothing nerves and making that difference.

Conviction: People today lack the patience and conviction to make a relationship work. Its all lovey-dovey at first, but at the first sign of trouble, people crumble and seek the exit route. This only leads to a series of unfulfilled relationships which leaves one emotionally exhausted. In life there are bound to be ups and downs, it is better to have that one anchored relationship which can help you navigate through life instead of drifting aimlessly.

Finally be it a man or a woman have faults, its remarkable how two imperfect beings seek a perfect relationship. But by adhering these 5 principles, any relationship can be improved greatly.