Once upon a time, we had film actors on a pedestal and people would buy film magazines like Film-fare and Star Dust to get the latest dope on them and there was just one channel Doordarshan which ran programs like Chaya-Geet, Chitrahaar and Rangoli which ran songs for half an hour once a week. Movies ran for weeks and a movie was certified a hit on number of days at the box office.
Film stars were exclusive in fact reclusive and people craved for attention and information. But that was the year 1991 and now it’s 2011. In the last 20 years, the business of movie making has changed its all about the first weekend and the multiplex audience. There are so many pressures to market the movie on all traditional mediums and social media channels.
It is like carpet bombing basically;you cannot miss the cast of the latest big blockbuster on telly, radio, new channels, news papers, TV shows and internet.
A set of Twitter species has emerged from Bollywood in the new order. A sample below:-
It is like carpet bombing basically;you cannot miss the cast of the latest big blockbuster on telly, radio, new channels, news papers, TV shows and internet.
A set of Twitter species has emerged from Bollywood in the new order. A sample below:-
- Out of Work Actor/Actresses: There are so many out of work actors/actresses who have precious little to do expect cut some ribbons and becoming good will ambassadors for some events. They keep tweeting about “Love NY”; “awesome Toronto” or "Go Deccan Chargers" to let people know they are still alive.
- Burned out directors/actors: There are 45+ year old burned out gentlemen who are born again social activists who support Anna Hazare and Ramdev in their fight against corruption and black money but won’t make a peep about the string of actresses getting caught in airports for customs violations
- PR junkies: There are unapologetic guileless actors/authors who wake up before a movie/book release and keep tweeting links, new coverage and tit-bits about their upcoming release. Cultivate a positive image to increase twitter followers count and keep advertising it. ( 100 K followers today, 400 K tomorrow)
- Pure Attention Seekers: There are some people who are so desperate for your attention and will tweet sensational junk. There is a director known for his underworld movies who said he will offer a movie to Maria Susiraj ( the girl involved in the Neeraj Grover case) and yesterday was using cuss words to praise Big B's latest movie.
One cannot really help but pity these people from the film industry;Twitter robs them of the sheen and the mystic they once had. You see them for what they really are, human beings just like us, insecure, petty, confused, biased, vain, hypocritical and mostly boring.
P.S: 1 Rajnikant has no Twitter account neither does he endorse any brands and doesn’t gives exclusive interviews. He is a bald 65 years old man who seems mostly like the uncle next door but when he dons the grease paint he becomes and always will be the SUPER-STAR.
P.S: 2 If you are regular on Twitter you will know whom I am talking about :)
