Interesting Desi Shop Signboards

As part of MBA course in marketing, students are taught about segmentation, targeting and positioning and dope on brand building. We MBA folks once armed with this gyan really love to condescending look down upon the rest of world. However, in the last few weeks I am come to realize that some shop-keepers/entrepreneurs have a clear idea of their brand even better than slick MBAs. Here are some of them which hit the mark.

“Shear Elegance” – Amazing name for a hair stylist shop definitely cuts through the clutter of dozen hair stylist shops; I really loved the homonym usage of shear instead of sheer. (Yes, I had to google to find the word Homonym and its meaningJ)

“Prompt Printers” - A printer who appreciates the urgency associated with your printing needs, another Tamil signboard I loved at this place was “Seripayum Veripayum velila voduvam” (Leave both your footwear and anger outside when you come in)

“Zimendaar Travels” – In my brief travels in North India recently, I realized what a pain it is to travel in private transport; delayed buses, getting offloaded in the middle of no-where leaving you at the mercy of cab owners who fleece you. Also the rash driving by taking such sharp turns in the Ghats who increase your blood pressure and devotion to God. “Zimendaar Travels” actually captures your mind as an ideal travel agency should be J I have no clue if they offer better services or not but they definitely have my vote for getting their brand promise spot on.

Manashanti BAR - Actually a bar which promises you maan ki shanti :) Its near Mankhund Station and no I havent been there !!

While above are some shop signs which are fantastic there are others that really shake your confidence. Here are a few for good laughs.

White water rafting Contact Mangesh – 98xxxxx76 Profashnals available: Would you really want to your life in the hands of this profashnals (professionals) ?

Multi-cuisine Andhra Style Restaurant – Err sounds very much like a recent movie dialogue from a Kamal Hassan starrer “Naidu Sir can speak 5 languages in Telugu”

Cyber Café Music Downloudable Here – This actually could have been an intended pun on how today’s music is actually very loud: D

Chainees available – Gobi Majuryran : Don’t expect get authentic Chinese here for sure J

Let me know if you have encountered some funny signboards to add to the list.